Here’s the 2013 hit parade — the top five posts from our blog Write Clearly.
1. Think like a Tui ad!
Yeah, right. No, really! Tui ads are short, succinct, and perfectly pitched to their audience, says our Chief Executive Lynda Harris. But what’s special about the one that she posted on Tui’s DIY billboard at their factory?
Read how to think like a Tui ad
2. Do you take your lists with or without semicolons?
Anne-Marie Chisnall describes the science behind readability and visual clutter.
Read more about more readability and visual clutter
3. A conversation about health literacy with Lorna Bingham, Diabetes Nurse Specialist and Nurse Practitioner candidate, Capital & Coast District Health Board
Rosie Knight is an expert on health literacy. She talks to health providers about the techniques they use to make sure that communication with their patients works clearly both ways. And why health literacy improves patient outcomes, and saves health dollars.
Read about Rosie's conversation with Lorna Bingham
4. Poor writing is not sustainable
Too many New Zealand businesses don't realise the huge impact unsustainable business practices are having on their bottom line. Diana Burns quotes sustainability consultant Annette Lusk. And Diana writes that sustainable writing has a huge impact on profits.
Read more about how poor writing is not sustainable
5. Taking issue with issues (and other such euphemisms)
Diana Burns finds a kindred spirit in columnist Joe Bennett, with his attack on the word ‘provider’ (as in internet provider, education provider, and health provider). She reveals a trick we use at Write for generating ‘noun strings’, and why they are terrible things.
Read more about taking issue with issues
Click to tweet: Write's top five blogs for 2013
